The Beauty Standard Scam: Who Really Profits Off Your Insecurities?

Posted by Barbara Stewart on

 

Let’s be real!!—beauty standards aren’t just random trends; they’re a business. The more you feel like you’re not enough, the more money someone else makes. But who actually benefits from all these impossible expectations? (Spoiler: It’s not you.)


The Cycle of Manufactured Insecurities

Think about it: One minute, thin brows are in, and the next, you need a brow growth serum. Body types go in and out of fashion like fast fashion trends. And skincare? They convince you that your normal skin is a problem that requires a 12-step solution. The goal isn’t for you to feel beautiful—it’s to keep you spending.

lonely sad girl GIF

Who’s Cashing In?

Beauty Corporations – Selling you “flaws” so they can sell you “fixes.”

Social Media & Influencers – Pushing trends that make you question your reflection.

Plastic Surgery & Cosmetic Brands – Convincing you that your natural features need “enhancing.”


Breaking Free from the Scam

1. Recognize the GameIf a trend makes you feel bad about yourself, it’s not for you—it’s for their profit.

2. Buy What You Like Not because it’s trending, but because it makes you feel good.

3. Curate Your FeedFollow people who uplift you, not ones who make you question your worth.

4. Embrace What’s RealConfidence is the one thing they can’t sell you. Own it.

 

Video gif. Actress Shay Mitchell wearing all black, dances against a white background, arms in the air. She lifts one foot off the ground and shakes her booty for the camera.


Conclusion

The beauty industry will never say, “You’re already perfect.” But that doesn’t mean you’re not. The real flex? Loving yourself without needing their approval—or their products.

Let me know if this tone and approach work for you, or if you want a different spin! Ready for the next one?

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